Turning Tours into Tenants
In the competitive coworking market, every tour is an opportunity, and a test. The Tour to Tenure – Coworking Conversion Guide gives you the proven strategies, scripts, and touchpoints that transform casual walk-ins into long-term, loyal members. Whether you’re managing a single location or a multi-site network, this guide helps you maximize your sales process, boost occupancy, and create a seamless experience that keeps clients saying “yes.”
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For Coworking Operators Who Want a Full House
Stop guessing about what works and start using a proven system that converts. This guide is your foundational training for community managers, sales teams, and operators who want to fill seats faster, retain members longer, and deliver an experience worth talking about. Created in collaboration with a franchise president, top-performing community managers, and seasoned sales directors, it’s your all-in-one, self-paced blueprint for boosting conversions and member retention.
Step-by-Step Process
From first hello to signed agreement, know exactly what to do at every stage.
Proven Tour Guides
Confidently guide prospects through your space and highlight the right selling points.
Follow-Up Scripts
Send timely, persuasive follow-ups that keep you top-of-mind - and know when to stop reaching out.
Objection Handling Techniques
How to turn “I’m not sure” into “Where do I sign?”
Experience Mapping Tools
Design a tour experience that feels personalized and memorable.
Metrics Tracking Framework
Measure what matters to see conversion rates rise.
Retention Strategies
Keep members happy and engaged long after they move in.
Team Training Tips
Get your whole staff aligned on best practices.
Turn Your Space into a Revenue Generator
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Tour-to-Membership
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Consistent Sales Performance
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Member Retention
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Gain Referrals
A Clear Tour-to-Membership Pathway
You’ll know exactly how to guide prospects from the moment they walk through your doors to the moment they sign, eliminating guesswork and ensuring a consistent, professional process every time. This structured approach not only boosts conversions but also builds trust by showing prospects that you run a well-organized, member-focused operation.
Consistent Sales Team Performance
With a clear, repeatable process in place, every team member, whether new or experienced, can deliver the same high-quality tour experience that drives results. This consistency creates a predictable pipeline, allowing you to forecast occupancy and revenue with greater confidence.
Higher Member Retention Potential
When members are onboarded smoothly and feel connected from day one, they’re far more likely to stay longer, renew contracts, and engage more actively with your community. A strong first impression creates emotional buy-in, making your space feel like the obvious place to grow their business.
A Stronger Flow of Referrals
Members who experience a seamless and personalized journey from tour to tenure are far more likely to recommend your space to friends, colleagues, and business partners. Referrals not only bring in warm, qualified leads but also strengthen your community culture by attracting like-minded professionals.
Need clarification?
Do I need sales experience to use it?
Not at all. The guide is designed to be plug-and-play, whether you’re new to coworking sales or a seasoned pro in need of a refresher.
Can I adapt this to my brand and space?
Absolutely. The strategies are flexible and work for boutique spaces, enterprise-level coworking, and everything in between.
What format is this delivered in?
This is a downloadable PDF. Once purchased, you’ll receive immediate access to the full 58-page workbook, ready to print or fill out digitally. We recommend having access to your CRM and a notebook readily available for notes.
Is there support if my team needs help?
Yes! You’ll get enrolled in our free email list, and receive monthly tips and insight into our services. You’ll also have the option to book a 1:1 strategy session if you want personalized feedback or support.